Summer is a Time for Strategy

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It’s July! Half the year has flown by already, and we find ourselves with two months of summer on our hands. Members and their families go on vacation, students are not on campus, and we may even have vacations of our own to look forward to in July and August. Even if we maintain a […]

My Biggest Social Media Mistake

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As an early adopter of social media, I have enjoyed my fair share of ups and downs, trials and tribulations. (But more so, joy and success!) I share with you best practices and strategic advice, but I don’t often share my biggest mistakes. Well, this week, you are in luck! I’m sharing with you my […]

The Global Conversation Happening Now #WorldCup

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The World Cup is here! The World Cup is HERE!!! In 2002, I landed in Japan shortly after the World Cup came to an end. The host country was still a buzz and the Japanese had definitely caught soccer fever. In 2006, I spent many nights and many early mornings cheering on the Japan National […]

Powerful Pinterest Updates

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It is hard to believe that it is already June and after producing a weekly video since January, this is the first mention of Pinterest. Wow! I’ve had the topic on my content calendar for awhile, but recent events prompted me to shift gears and cover other significant topics. Timing turns out to be perfect, […]

Renewed Appreciation for Social Media

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Last Friday night, after wrapping up the day and making sure my newsletter hit your inboxes, I decided to take a bit of my own advice and initiated a 24 hour digital detox. In fact, I had just posted last week about feeling social media burnout and overwhelm, so a digital detox was in order. […]

Social Media Burnout

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  Back in January, I challenged all of you (me too) to a Daily Digital Detox. With a goal to enrich our communication and in-person conversations and experiences, I also wanted to help you avoid social media burnout. I often hear from the students I speak with, and more from the entrepreneurs and business owners, […]

A Helpful Guide for Graduates

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  When I speak with students and student-athletes, I often ask the question, “How many of you have a LinkedIn account?” I am always shocked by how few people raise their hands. So with graduation approaching, and thousands of young adults about to enter the professional world, I was inspired to create a helpful guide, […]

Twitter List Tutorial

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Last week I promised you a view of the new Twitter Profile and a tutorial for how to make Twitter lists. Please be patient with me as this is my first attempt to record activity on my computer screen! Twitter lists are one of the most effective way to organize your followers and to find […]

Hashtag or Bashtag?

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While training my clients to use social media, I am often asked the question, “Why do people use hashtags? Are they effective?” Hashtags can seem to be an entirely different language sometimes. While the hashtag originated in Twitter, it soon migrated over to Instagram and then became active on Facebook. We seem to have picked […]