Shanna Bright, Founder and CEO of Beaming Bohemian,  is a seasoned sales and marketing executive with nearly two decades of experience spanning the fields of Alumni Relations, Private Clubs and Hospitality.  Having received her BA in Communications from UC Santa Barbara, Shanna’s career took off when she began her post with the Alumni Clubs and Chapters at the UCSB Alumni Association. She was the first to sit in the position, and by finding new and engaging methods for strengthening alumni ties and improving donor relations, the position became a permanent post.

She went on to establish the Alumni Relations department at the American Film Institute in Los Angeles, during the organization’s historic 30th year. It was here she implemented ground-breaking programs such as the Annual Alumni Reunion and the Breakfast with Alumni mentorship series. She began a regular e-mail communication to better help connect AFI Alumni, creating opportunities for collaboration on film projects.

Her experience in event marketing translated well from Alumni Relations to Member Relations at the City Club on Bunker Hill, a ClubCorp private club.  The focus here was member and revenue retention and once again, she received numerous accolades for her business planning and innovative programming. Her weekly communication to City Club Members became a corporate policy called the Weekly Wire, an “early version of social media,” she likes to say.

Fulfilling a personal goal, Shanna took an opportunity to work in Japan, making the city of Shizuoka her home for five years.  Her work with the Shizuoka Prefectural Board of Education provided the foundation needed for the national government to decide that all elementary school students in Japan should learn to speak English.  The curriculum she helped design influenced national policy, beginning with the start of the school year in April, 2011.  During her years in Japan, Shanna was able to explore many parts of the country, as well as journey to SE Asia, Nepal and Tibet.

Upon the completion of a life chapter in Japan, Shanna spent the better part of 2008 on a solo adventure through SE Asia and Europe where she traveled within 18+ countries. A lengthy stay in Vietnam and a re-connection with a former ClubCorp colleague allowed her to return to Hanoi as the Director, Sales and Marketing for Apple Tree Hospitality, a boutique hotel group operating in Vietnam and Laos.  For most of her contract, she worked to reorganize and prioritize the group’s online initiatives, including complete website overhauls and the installment of online booking systems.  She also initiated training programs to allow local staff to become familiar and confident using Facebook, Twitter and other social media platforms.

At the end of 2010, Shanna returned to the U.S., and decided to stay.  Her desire for a creative outlet, the need to help and educate others and her love for networking (both online and in person) led to the creation of Beaming Bohemian and the resolve to enable others to market their brand.

Unrivaled in creativity, enthusiasm and determination, Beaming Bohemian is a terrific blend of Shanna’s various professional strengths. Her global perspective makes for an open-minded approach, and an ability to engage just about anyone. Shanna is an effective communicator, a leader and motivator, and is dedicated to achieving your personal and company goals.